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Date release:
10/17/05
The small business majority is standing on the sidelines as
internet growth rushes by. Most small business owners have
not engaged a business web hosting company to provide them
an online presence, even though the internet has reached a
record growth rate.
The internet has expanded more in 2005 than any year in
history. A Netcraft survey reported in October 2005 that
more web sites were added to the internet in 2005 than ever
before--even more than the original boom of the year 2000.
The survey was conducted only through Sept. 2005 and growth
had already outdistanced the entire year 2000 by 1.5 million
sites.
The internet is growing faster than ever before, yet it was
estimated in early 2005 that sixty to sixty-five percent of
small businesses did not
have a web site.2 In other words there is no avenue for an
interested party online to access information directly from
nearly two thirds of the businesses in the United States!
Why would a major portion of small businesses not be a part
of such a visible phenomenon as the internet? Many business
owners have not fully realized how influential the internet
could and will be on their particular business. This series
of articles is addressed to the people in charge of those
businesses.
Supply the Need or Lose!
Business in its simplest form is still "find a need and
fill it". Give the customers what they want. The
undeniable fact is the internet is changing what customers
want and need from companies they do business with. Several
aspects will be considered concerning this subject, but here
is a personal example that encapsulates the main point.
Ten months ago I started banking online. This was a totally
new experience though after my initial apprehension I began
to be at ease with the service. Now I am used to it. It has
simplified the bill paying process and saves me time. I
wouldn't be a customer of a bank that doesn't offer this
service. I have been a banking customer for over thirty-five
years and in only ten months I have drastically altered my
criteria for banking service.
A second factor is that now I also want the businesses I pay
monthly to be accessible through online banking, so I don't
have to write them a check. My demands as a customer have
changed just over these last months to the point that I
would switch to a new company if the original one doesn't
meet my current needs. The internet has directly affected
the expectations I have as a customer.
Businesses must be willing to change and meet such customer
requirements or suffer attrition. Just as time marches on
and waits for no man, the internet waits for no business.
The internet is changing the way we live, and more to the
point, it is changing the way we do business.
These realities are nothing new. Still, almost two of three
businesses do not have a company website--for these business
owners the effects the internet is having on business
haven't hit home yet.
The purpose of this article and others to come is to shed
light on how the internet has, is, and will affect small
business. The hope is to connect those who do not have a web
presence with information revealing business benefits the
internet can provide. Conversely there will be advantages
derived from exploring the effects of not engaging the
internet.
Business owners are urged to keep an open mind and seriously
consider the future role the internet will play in our
economy and more specifically the role it will play in their
business. The articles to follow will highlight areas where
the internet can be beneficial. Weigh the gravity of this
phenomenon. Serious introspection is suggested. The stakes
are too high to be ignored!
1
http://news.netcraft.com/archives/2005/10/04/october_2005_web_server_survey.html
2 http://www.access-ecom.info/article.cfm?id=27&xid=MN
(c) Copyright 2005 Henry Vowels. All rights reserved.
Author:
Henry Vowels- B.S.Degree in Business, Business owner for
over 25 years most recently involved in web hosting with
E-Insites.com Business Web Hosting with "A Human
Touch" http://www.e-insites.com
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